# Elevate Fashion Retailing: Join Livehaf as a Senior Creative Content Strategist
Finding the perfect balance between style, affordability, and top-tier quality is a challenge for millions of modern professionals. Livehaf has transformed from an ambitious local startup into one of Indonesia’s most trusted and viral daily wear brands on social media. As the brand expands its digital presence and aims for global recognition, an exceptional opportunity has opened for a visionary Senior Creative Content Strategist to lead the creative vision, craft viral campaigns, and shape the brand's digital identity.
## The Livehaf Story: Redefining Everyday Fashion
Founded with a mission to deliver premium everyday apparel without the steep price tag, Livehaf originally launched under the name "Live Healthy And Fit," focusing primarily on activewear. Recognizing an overwhelming demand for versatile everyday clothing, the brand strategically pivoted in 2017 toward "Daily Wear"—a decision that catapulted its popularity across social media platforms.
Today, Livehaf stands out as a dominant player in modern e-commerce fashion, specifically designed for young professionals, office workers, and everyday consumers seeking accessible, high-quality wardrobe essentials. Operating as a fast-growing business with grand global ambitions, Livehaf combines trendsetting design with cost-effective manufacturing, ensuring that high-end style remains accessible to everyone.
## The Role: Senior Creative Content Strategist
As the Senior Creative Content Strategist at Livehaf, you occupy the absolute core of the creative ecosystem. This role goes far beyond simple brainstorming; you are responsible for turning conceptual ideas into highly engaging visual narratives across major social channels, particularly TikTok and Instagram.
Working directly out of the creative hub in BSD City, Tangerang, you will collaborate with the Assistant Creative Content Supervisor and Senior Videographer to build the most impactful content in the fashion retail industry. You will orchestrate every phase of content development—from pre-production planning and scriptwriting to influencer negotiations and on-site directing.
## Key Responsibilities and Operational Impact
To maintain Livehaf's rapid social growth, the Senior Creative Content Strategist oversees four critical creative pillars:
1. Pre-Production Strategy & Campaign Planning
* Develop detailed pre-production meeting (PPM) checklists covering products, talents, props, filming locations, and accommodations.
* Pitch creative concepts tailored to specific target demographics, trending cultural moments, and platform-specific behaviors.
* Design detailed creative decks for catalog shoots, outdoor campaigns, TikTok filming locations, and model/KOL selection criteria.
* Maintain organized physical and digital archives for all creative assets, project paperwork, and partner contacts.
2. Social Media Content & Scriptwriting
* Write at least eight high-converting, original TikTok video scripts every month.
* Plan, batch, upload, and write engaging captions for TikTok and Instagram feeds to maximize engagement and audience reach.
* Direct video shoots on set, ensuring that visual output aligns perfectly with strategic brand messaging.
* Monitor algorithms and real-time social analytics to continuously optimize content performance.
3. Influencer & Talent Management
* Identify, evaluate, and recruit models, Key Opinion Leaders (KOLs), and Brand Ambassadors across diverse industries and online communities.
* Reach out to prospective creators, cultivate strong professional relationships, and align campaigns with their personal brand voice.
* Negotiate commercial contracts, compensation packages, and deliverables to ensure mutually beneficial brand partnerships.
* Manage scheduling, logistics, and high-level communications with high-profile brand figures under tight time constraints.
4. Production Logistics & Operational Execution
* Supervise on-site production needs, including arranging products, preparing props, and managing crew travel accommodations.
* Coordinate vendors, secure venue reservations, and maintain smooth shoot schedules from start to finish.
* Process creative team invoices, track expense reports, and manage daily operational administrative tasks.
## Candidate Qualifications & Requirements
Livehaf is searching for a creative strategist who blends artistic intuition with data-driven execution. To succeed in this fast-paced environment, candidates must meet the following criteria:
* Educational Background: Bachelor's degree in any major (Marketing, Communications, Visual Arts, or Business related fields are advantageous).
* Professional Experience: Minimum of 2 years of hands-on experience as a Creative Content Strategist or in a similar agency/brand leadership role.
* Technical Mastery: Demonstrated success in writing scripts, copywriting, and directing viral content tailored specifically for TikTok and Instagram formats.
* Platform Insights: In-depth knowledge of current viral trends, social media consumer habits, and algorithmic mechanics.
* Communication Skills: Professional fluency in written and spoken English, paired with excellent storytelling abilities.
* Operational Discipline: Exceptional organizational skills, meticulous attention to detail, and proven ability to lead multi-faceted production budgets and schedules.
* Work Arrangement: Willingness to work full-time on-site, five days a week, in BSD City, Tangerang, Banten.
## Why Join Livehaf?
Livehaf offers a dynamic, fast-evolving creative space where your ideas directly reach millions of followers. You will work alongside a passionate team committed to disrupting the retail fashion market, gaining high-visibility industry experience while driving campaigns that define modern Indonesian daily wear. If you have a passion for compelling storytelling, viral content production, and building brands that resonate on a global scale, Livehaf offers the ultimate platform to elevate your career.