# Career Opportunity: Social Media Specialist (Host & Content Creator) at PT Astra Digital Mobil
The modern automotive ecosystem is evolving rapidly, driven by digital transformation, high-impact social media narratives, and customer-centric digital solutions. At the forefront of this revolution in Indonesia stands PT Astra Digital Mobil, operating popular automotive digital platforms including OLXmobbi and OLX Indonesia. Originally established in 2005 in Bali as Tokobagus.com by founders Arnold Sebastian Egg and Remco Lupker, the brand underwent a landmark rebranding to OLX Indonesia in May 2014, followed by a major consolidation with Berniaga.com in early 2015. Today, as an integral entity within the Astra Group network, the platform has transformed online vehicle transactions across the archipelago.
## Transforming Indonesia’s Automotive Digital Landscape
Through its comprehensive online ecosystem, including OLXmobbi and OLX Autos, the company connects buyers and sellers to an expansive network of more than 2,000 verified channel partners. To guarantee seamless, reliable, and transparent vehicle assessments, the organization operates over 100 dedicated inspection centers strategically situated across seven primary metropolitan regions:
* Greater Jakarta (Jabodetabek)
* Bandung
* Semarang
* Yogyakarta
* Surabaya
* Bali
* Medan
By offering an agile, secure, and hassle-free valuation process, customers consistently secure optimal market values reflective of their vehicle's true condition. To fuel this ongoing expansion and connect authentically with a modern digital audience, PT Astra Digital Mobil is actively seeking an energetic, talented professional to fill the role of Social Media Specialist (Host / Talent / Content Creator).
## Job Overview: Social Media Specialist (Host / Talent / Content Creator)
As a Social Media Specialist acting as the primary on-screen voice and face of the brand, you will bridge the gap between complex automotive insights and engaging consumer content. This position requires a vibrant personality who thrives in front of the camera, stays ahead of viral digital trends, and possesses a real passion for the automotive world.
Primary Responsibilities and Duties
* Lead On-Camera Talent: Serve as the main presenter, host, and visual creative talent for video campaigns across key digital platforms, including Instagram, TikTok, YouTube, and secondary social channels.
* Cross-Functional Collaboration: Partner closely with internal creative strategists, visual editors, and marketing teams to conceptualize, script, and execute high-converting digital video campaigns.
* Trend Monitoring & Innovation: Continuously track emerging automotive news, audience preferences, and viral social media trends to create fresh, relevant, and highly engaging media assets.
* Brand Ambassadorship: Represent the brand with utmost professionalism, high energy, and authenticity across all public-facing video productions and live events.
* Creative Brainstorming: Actively participate in strategic ideation workshops, contributing creative concepts that boost viewer retention and organic reach.
Candidate Requirements and Qualifications
* Educational Background: Holds an Associate Degree (D3) or Bachelor’s Degree (S1) from any academic discipline.
* Automotive Enthusiasm: Possesses an inherent passion or strong curiosity for cars, mobility solutions, and the wider automotive industry.
* On-Camera Presence: Highly confident, expressive, and articulate when communicating in front of a video lens or live audience.
* Communication & Teamwork: Exceptional interpersonal skills with a proven ability to collaborate seamlessly within multidisciplinary teams.
* Trend Awareness: Well-versed in contemporary digital media algorithms, short-form video techniques, and current pop-culture trends.
* Industry Knowledge (Bonus): Prior professional experience, content portfolio, or deep domain expertise within the automotive sector is considered a distinct advantage.
## Shape the Future of Automotive Content with ADMO Group
Joining PT Astra Digital Mobil means becoming part of an innovative environment where creative expression, collaborative spirit, and strategic execution converge. Guided by the overarching group philosophy, "With ADMO Group… Together, Anything is Possible!", team members are empowered to push creative boundaries, build an impactful personal brand, and drive the digital future of Indonesian automotive commerce.